Pine-Sol | VaynerMedia
The Pine-Sol team at VaynerMedia built an unforgettable social-first brand universe with OMG Da Pine, a whimsical world filled with vibrant characters, playful storytelling, and a distinct visual identity. As its cult following continued to grow, we partnered with Clorox to bring the brand beyond social, launching a limited-edition collection of Pine-Sol scents inspired by the universe fans had come to love.
Limited Edition packaging design
Concept Development
Creative Strategy
Branding
Art Direction
Package Design
Copywriting
PR Strategy
Logo Design
Concept Development Creative Strategy Branding Art Direction Package Design Copywriting PR Strategy Logo Design
Social Presence to Brand Identity.
My role was to translate that digital identity into a tangible product through the design of the limited-edition packaging. The challenge was preserving the whimsy, personality, and recognizability of the brand while adapting it to a completely new medium. Every design decision was made to ensure the packaging felt authentic to the established visual language and could function as its own extension of the original Pine-Sol Brand
The response exceeded expectations, with both limited-edition drops selling out in under 24 hours on Tiktok shop, a testament to the strength of the creative vision and the community that had formed around the brand.
90 years reimagined.
For me, this project marked a significant career milestone. Seeing my work evolve from concept to factory production for a brand with more than 90 years of history was both humbling and incredibly rewarding. It reinforced my passion for creating brand experiences that live beyond the screen and become something people can enjoy forever.
Read the Clorox case study here
