Yaamava’ | VaynerMedia
I lead design-forward entertainment and luxury promotional marketing from idea to execution, shaping art direction across large-scale, multi-channel campaigns including social, OOH, print, digital, experiential, production and in-app advertisements. I oversee creative execution at campaign shoots to ensure content aligns with platform-specific strategies, brand guidelines, and campaign narratives, and I lead our conceptual presentations both internally and to clients.
Art Direction | Entertainment, Cars, Luxury Goods, Property, Gaming, Events
Concept Development
Creative Strategy
Branding
Art Direction
Social Media
Video Editing
Leadership
Copywriting
Design
Concept Development Creative Strategy Branding Art Direction Social Media Video Editing Leadership Copywriting Design
Entertainment.
I lead creative execution from concept development through final static design while directing motion designers on the corresponding animation deliverables for upcoming Yaamava’ Theater shows. Across every asset, I ensure the work maintains Yaamava’s premium brand standards while thoughtfully reflecting the unique style, genre, and personality of each artist and lineup.
Within 2 months of taking creative ownership of this work stream, I led a 157% increase in performance and sustained this growth, nearly doubling CTR (Click- through rate) percentages for traffic and awareness metrics.
Luxury Promotions and Events
I Art Direct a team of senior editors and content creators, designing for and leading the development and execution of monthly paid and organic campaigns across social platforms. Working closely with strategists, I ensure every concept not only fulfills the campaign brief but also reinforces Yaamava's premium brand identity while capturing the unique story, experience, and visual language of each promotion.
My work spans luxury vehicle giveaways, film and entertainment collaborations, immersive on-property activations, and celebrity partnerships with talent including Jay Leno and Howie Mandel, translating a wide range of campaigns into culturally relevant, high-performing creative.
I also lead creative on set, taking ownership of art direction throughout production from styling, shot composition, and real-time creative pivots to client and talent communication. From concept through final delivery, I oversee and create premium statics, Ai animations, and video assets that bring each campaign to life across digital and social channels.
Brand Campaigns.
I lead design execution for Yaamava's flagship brand campaigns, creating high-fidelity creative across print, out-of-home, in-app partnerships, and integrated brand experiences. From concept development and storyboarding to on-set art direction, styling, experiential activations, and social extensions, I ensure every campaign is executed with the craftsmanship, consistency, and premium design standards that define the Yaamava brand.
California to Vegas Rebrand | Yaamava’ and Palms Coming Soon …
