Freelance Work
Developing and executing thoughtful branding strategies through web design, marketing, strategy, content management, social media initiatives, and art direction for creative professionals, startup businesses, and non profit organizations globally.
As I continue to build this page, feel free to reach out to learn more.
Art Direction and Creative Strategy
Concept Development
Creative Strategy
Branding
Art Direction
Package Design
Copywriting
Strategy
Logo Design
Marketing
Concept Development Creative Strategy Branding Art Direction Package Design Copywriting Strategy Logo Design Marketing
SkyOrganics | Social Rebrand
Following Sky Organics' packaging rebrand, I led the translation of the refreshed visual identity across both organic and paid social channels. I developed a flexible design system of reusable templates, graphic elements, and layout principles that ensured consistency across campaigns while enabling future creative teams to efficiently produce on-brand assets. By transforming the new identity into a scalable social toolkit, I helped establish a cohesive visual language that could evolve with the brand across ongoing marketing initiatives.
Good plus evil | Brand strategy
Collaborated with the founder to refine brand positioning and develop strategic marketing initiatives for this design forward watch brand.
I also Led end-to-end creative production for paid and organic ads, managed vendor and e-commerce partnerships, and initiated influencer collaborations to drive brand growth.
